30th Jan,2023 Monday
12:00 noon 
Master of Science inWhy Master of Science in Marketing
The Master of Science in Marketing programme at the HKU Business School combines traditional marketing concepts and strategies with up-to-date digital analysis. The programme offers a comprehensive curriculum that combines marketing insights, analytical tools and decisions framework, and students will learn the best practices in top global firms, as well as local firms in Hong Kong, Mainland China and beyond. The focus is on learning how to understand the data and translate it into marketing decisions. Plenty of real-world business cases will be used to illustrate the marketing concepts and theories, and students will be required to apply the learned theories and concepts in exercises and projects. The school boasts a strong teaching faculty, many of whom are leaders in the latest marketing technological and digital-cultural trends, and students will have access to senior business practitioners, allowing them to gain an in-depth understanding of real world business.
-
The HKU HeritageBecome one of the future leaders by studying at the first university in Hong Kong, and one of the most reputable universities in the world. You will join a family of influential alumni that hold prominent positions in various sectors across the region.
More Detail -
Well-Structured CurriculumThe MSc(Mktg) programme is strategy-oriented with well-rounded training to sharpen your analytical, communication, and intellectual skills. Ethics and sustainability issues with a corporate profit-making focus are also embedded in the programme.
More Detail -
Unprecedented Industry DemandFrom Apple to Louis Vuitton, Nike to Starbucks, many of today's top brands and companies would never have achieved their level of success without brilliant marketing innovations and sound strategies. With the rise of digital media and globalisation of economies, it is paramount for marketing professionals to delve into the latest trends and know-hows to navigate through a changing business landscape.
More Detail -
Connect with Real World BusinessIn addition to our faculty members, senior business practitioners will be invited to share the ins and outs of the industry during classes and seminars. An international study field trip is also available for students as an elective course.
More Detail
Words from Programme Director
Master of Science in Marketing
Dr. Zhongqiang (Tak) Huang joined the University of Hong Kong in 2017. He is generally interested in the effects of the emotions and feelings that individuals happen to be experiencing at the time they make a product decision on the nature of this decision.
Words from Students & Alumni
My learning journey doesn’t stop here – it may be the end of a chapter at HKU but this programme has opened many doors for me and I’m excited for my next adventure.
