Why Master of Science in Business Analytics
The Master of Science in Business Analytics programme at the HKU Business School offers a comprehensive curriculum that aims to help students develop both hard and soft skills related to business analytics throughout the programme. Our students will learn the knowledge and skills of understanding data, transforming data into information and converting information into executable actions. There is currently an unprecedented industry demand for business analytics professionals, and the school offers an extensive range of elective options to allow students to proceed in many specific focus areas. The programme boasts a real world business analytics project - The Capstone Project - with reputable corporations in the region, in which students apply newly-learned analytics knowledge and skills to a real-life business problem facing our project sponsors.
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Full Spectrum of Expertise
We provide a wide range of courses in statistics, decision models, business intelligence and analytics, and applications in forecasting, simulation, social media, supply chains, and marketing and finance. This helps students learn the scientific decision making process: understand data, transform data into information, and convert information into executable actions.
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The HKU Heritage
Become one of the future leaders by studying at the first university in Hong Kong, and one of the most reputable universities in the world. You will join a family of influential alumni that hold prominent positions in various sectors across the region.
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Real World Business Project
The capstone project is one of the core courses offered by the HKU MSc(BA). It is usually towads the end of the programme, which allows you to integrate and apply the knowledge and techniques you have learned in previous courses to a real world business analytics project. You will be assigned to a reputable corporation within the region and work as a team with your colleagues and dedicated faculty advisor, using actual data to tackle business challenges. You will gain solid experience in data mining, analysis and visualisation, and deliver applicable solutions to clients in the final project presentation.
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The Rise of Business Analytics
The “Big Data” phenomenon has already drawn a lot of attention and actions in both the academic world and industry. There is an unprecedented demand for business professionals who are knowledgeable in applying the right quantitative analysis and computing techniques to gather and make sense of voluminous data and use them for strategic decision making in business and management.
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Words from Programme Director

Master of Science in Business Analytics
Hailiang Chen is interested in the research areas of social media, fintech, artificial intelligence, business analytics, venture capital, entrepreneurship, mobile and social commerce, economics of information systems, and design science. His research has been published in elite business journals in information systems, finance, and management, including Information Systems Research (ISR), Journal of Financial Economics (JFE), Journal of Management Information Systems (JMIS), Management Science (MS), Review of Financial Studies (RFS), and Strategic Management Journal (SMJ). His research received media coverage in outlets such as Wall Street Journal, Forbes, New York Times, Reuters, Seeking Alpha, TechSpot, and so on.

Words from Students & Alumni