Curriculum Structure

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Curriculum Structure

The programme is composed of three groups of modules on (1) marketing insights, (2) analytical tools, and (3) decision framework for marketing professionals.

It is strategy-oriented with well-rounded training to sharpen your analytical, communication and intellectual skills. Ethics and sustainability issues with a corporate profit-making orientation are also embedded in the programme.

Students are required to complete a total of 10 courses including:

Core Courses

Elective Courses

Capstone Course

Total Courses

Curriculum Structure of Master of Science in Marketing

Core Courses (Four Courses)

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4 Core Courses

Applied Marketing Research and Metrics
Consumer Insights
Marketing Management
Marketing on the Internet

Elective Courses (Five Courses)

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5 Elective Courses - Minimum 3

Acting on Consumer Insights: Learning Through Case Analysis and Experiential Learning Projects
Advertising and Integrated Marketing Communication
Algorithms, Big Data and Online Marketplaces
Big Data Consumer Analytics
Branding Strategy
Business Simulation
Customer Management
Digital Transformation for Marketing Organizations
Entrepreneurial Marketing
ESG and Marketing for Social Impact
International Business Environment
International Study Field Trip
Platform Business Models and the Sharing Economy
Service Marketing and Management
Technology Innovations in Retail Banking and Consumer Finance

- Other Masters Programmes Elective Courses**

Master of Accounting
Master of Economics
Master of Finance
Master of Finance in Financial Technology
Master of Global Management
Master of Science in Business Analytics

Capstone Course (One Course)

1 Capstone Course

Marketing Strategy Simulation

Remarks: Not all of the courses listed above will necessarily be offered each year and the above list is subject to further adjustment.

** Up to two elective courses may be taken from other taught postgraduate programmes offered by the School, subject to availability and review by the Programme Director based on your profile, capabilities, and performance in the Master of Science in Marketing Programme.